Now let’s become ‘phygital’: What does it mean for brands when digital and offline experiences converge?
Is it appropriate for all brands to have a “phygital” strategy at this point, when technologies like AR, VR, and AI are making it harder to distinguish between the real and digital worlds? Campaign investigates. Imagine the following: You’re in the changing room putting on clothes while out shopping for a new outfit, but you […]
As a Growing “K-Kids Contents” Player, PlayCurio (CEO Sangjun Lee) Has Successfully Achieved Entertaining and Educational Goals
With the release of “Peet the Forest Detective,” a real-life environmental education cartoon coproduced by EBS, and “Living Exploration,” a nature inquiry content for kids coproduced by SK broadband, there has been a recent rise in the “kids’ contents” business. Sangjun Lee, the CEO, founded ‘PlayCurio’ in 2018. As a Growing “K-Kids Contents” Player, PlayCurio […]
Five Forecasts for 2024 for Experts in Geospatial Information
An overview of potential developments for geospatial experts in the upcoming year. A significant year for the geospatial industry was 2023. Take a look at these highlights: Yale University and Montana State University have announced the establishment of new geospatial studies center’s. A few months ago, Hexagon debuted a first-person laser scanner at Intergeo, among […]
A faculty member from UMass Amherst founded Myrias Optics, which raised $3 million in a seed investment round to launch a new class of optics
Asia Optical Inc. led Myrias Optics, which was founded on research from the Watkins Group at the University of Massachusetts Amherst, to announce today that it has raised $3 million in seed funding. The money will be used by Myrias, a young firm that develops all-inorganic printed meta-optics, to satisfy increasing client interest in the […]
E3 is no longer being held as other live trade fairs improve their attendance beyond 2022
The Electronic Entertainment Expo, also known as E3, is no longer taking place. The live trade expo for video game publishers and hardware developers was once the most anticipated event in gaming, but it suffered from a lack of public and industry interest, as well as safety concerns during the COVID-19 pandemic. “After more than […]
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Graduates of JPMorgan might soon receive their Metaverse training.
Even if immersive technologies like augmented and virtual reality haven’t experienced the same exhilarating highs and lows as artificial intelligence or cryptocurrency, they still have a place, particularly in banking. JPMorgan MD Blair MacIntyre, who oversees immersive technology globally, recently discussed the challenges facing the industry and the most promising advancements in the field on […]
A crucial component of advertising is creativity
PETALING JAYA: Despite the development of new technologies, the creative thought process is still the distinguishing feature of advertising. Agency executives agreed that cutting-edge technology like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) should be seen as enhancing rather than reducing innovation in the advertising sector. Augmented Reality (AR) is a technology […]
Through its digital fashion metaverse, Fassker, FNS Holdings anticipates the future of fashion and retail
The goal of FNS Holdings’ digital fashion platform is to give several up-and-coming designers of clothing a distinctive opportunity to present their collections online. FNS Holdings (CEO Mark Choi) is a five-year-old startup that was founded with the goal of “creating a better future environment” by reducing unnecessary production of physical clothing through digital fashion […]
EU Funds 2DNEURALVISION to Create a New Low-Power, Adverse Weather, and Low Light Computer Vision System
For wide-spectrum image sensing and vision systems, the 2DNEURALVISION project will conduct cutting-edge research in the field of 2DM (two-dimensional materials). Its scientific breakthroughs are expected to have a significant impact on society by accelerating disruptive innovations in the automotive, AR/VR, service robotics, and mobile device industries. 2DNEURALVISION, a Horizon Europe project, got underway in […]