The goal of FNS Holdings’ digital fashion platform is to give several up-and-coming designers of clothing a distinctive opportunity to present their collections online.
FNS Holdings (CEO Mark Choi) is a five-year-old startup that was founded with the goal of “creating a better future environment” by reducing unnecessary production of physical clothing through digital fashion and subsequently reducing carbon emissions. The company was chosen by the National IT Industry Promotion Agency (NIPA) for the “2023 non-face-to-face leading service activation project in the life-friendly field” in the category of consumption in living. The goal of the digital fashion platform that FNS Holdings is developing is to give customers the ability to quickly wear a variety of styles in the digital space while also giving many young and talented fashion designers a unique opportunity to showcase their various designs without having to worry about inventory and production that they’ve been unable to wear in real life but have desired to.
FNS Holdings prioritizes the creation of 3D immersive material related to style technology as its core business sector. The company creates 3D material, including as 3D fashion items, VR showrooms, AR look books, and 3D real stores, in collaboration with national and international fashion labels. It offers user analytics data to improve customer connections and facilitates online and app promotion.
“In line with the new paradigm shift known as the metaverse, it is necessary to transition from a basic online e-commerce platform to a meta-commerce type platform that fits the new target (the MZ generation), just as the consumer market naturally shifted from offline to online when the generation moved into the millennial generation. The official stated, “We want to use digital fashion to determine the future of the fashion industry.”
