Search Engine Marketing (SEM)

SEARCH ENGINE MARKETING

In the modern corporate world, getting to the forefront of search engine result pages is crucial for driving more customers and revenue. Paid ads enable businesses in this cutthroat market to reach their target audience, make more money, market their products or services, and boost return on investment. These advertisements combine social media and Google Adwords. Pay per Click, additionally referred as search engine marketing, involves the publisher purchasing an advertisement only when a user clicks on a sponsored search result. Our team of experts in search engine marketing begins by doing keyword research and assists customers in achieving their advertising objectives. With the correct approach, PPC helps to boost traffic straight away and elevates your company to the leading spot with a low bid cost.

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Why Pentoz Technology?

Fast Growing digital marketing Company

  • Pentoz Technology is a well-known leader in the search engine marketing sector.
  • We have helped many domestic and global companies in a variety of sectors increase revenue and leads by putting result-driven SEO methods into practice.
  • In order to give our clients a clear route to success, we research various marketing methods,
  • keep up with the latest developments, and test them through internal campaigns to determine which ones will yield the greatest outcomes.
  • Since we generate more leads for ourselves each month, we know how to do it for you as well.
  • Your lead generation from optimised Google AdWords advertising is aided by our skilled in-house SEM team.

What does SEM do for your company?

Rapid Outcomes

Because a PPC campaign targets the right demographic to maximise revenue and create leads, it produces faster results than other forms of traditional advertising. Your investment in SEM paid off quickly as you began to see results. Your website’s organic traffic will improve if your items get the most exposure.

Increase Traffic and produce leads

Businesses may produce more leads, sales, and traffic with PPC campaigns at a reduced cost per click. Because they target consumers based on their preferences, demographics, location, and behaviour, these advertisements also provide you with a higher return on your advertising spend.

Intended audience

Bringing in the right kind of customers for your goods and services is the primary goal of our PPC advertising strategy. Through these advertisements, potential clients who are searching the internet for your goods and services may quickly get in touch with your company.

Cost Effective

Remember that running a PPC campaign for your business won’t cost you anything. All you have to pay for is a click on your advertisement. According to their needs and financial situation, users can select the budget for their advertising campaign.

You Only Get Charged If Someone Clicks on the Ad

There is no need for concern if a corporation decides to run sponsored advertisements for their brand and allocates a certain budget for these commercials. The only time the business needs to pay for the advertisement is when someone clicks on it; otherwise, it will be on search engines for free. Both quality leads and brand awareness will rise as a result of this.

Services we Offer

A/B testing

A/B testing is a completely randomised test where more than one ad variations (A and B) are utilised on the same webpage. variation B is an altered version of the original, whereas variation A is the original. We only need to figure out which components work the best, draw in the most users, and provide the most answers.

Brand awareness

Being well-known by your customers is a competitive advantage that puts your company at the front of their minds. A campaign to raise brand recognition encourages consumers to interact with your goods and services while contrasting them with those of competitors.

Writing Content

Converting website visitors into leads is facilitated by content authoring. Relevant results should be displayed when users submit queries to search engines. The material on your website should make sense after visitors have arrived. For this reason, lead generation relies heavily on content authoring.

APP Promotion

Lag behind the quantity of downloads and aim to attract more user attention. App owners may benefit greatly from mobile app marketing, which is the promotion of an application through the App Store.

Boost Revenue

For entrepreneurs looking for quick results, search engine marketing is a fantastic tactic. Google pays for marketing advertising that places your company above organically ranked websites at the top of the search engine results page. It quickly boosts sales and gains greater awareness.

Bid Approach

Different bid techniques are available in Google AdWords, tailored to different ad formats. Whether you want to concentrate on getting clicks, impressions, conversions, or views, as well as which networks your campaign is targeting, will determine which strategy works best for you. Machine learning is used in Smart Bidding, a group of automated bid tactics, to maximise conversions.

Getting to Know Your Audience

Over the years, search engine marketing has proven to be one of the most potent and economical forms of online advertising. Search engine marketing allows businesses to manage their advertising budgets and target the correct audience with their brand products at the right moment and at the appropriate location.
DIGITAL MARKETING VALUES

Digital marketing is the future of business growth and development.

Increase Customer Loyalty

It’s great to close a sale with your customer, but it’s even better to keep that customer after the sale.

Engage the Customer

Today, it is common for users to view online advertisements, search and compare prices on various websites, and then go to a store to try a product or make a purchase from an online store.

Target the Right Audience

Digital marketers may use this data to offer consumers certain products or services that they may be interested in.

Consistent Lead Pipeline

Basically, a sales funnel is a system for generating consistent leads and sales from traffic. In other words, turn visitors into brand fans.

Better Conversion Rates

Digital advertising makes it easy because every interaction is tracked. You’ll know right away how many people saw your ad and what action they took.

Measure All Results

It is important to prioritize the most important data because there are many indicators to track. This important data is called Key Performance Indicator (KPI).

Gain Brand Credibility

Useful and engaging content helps companies earn the trust of their customers as well as industry experts.

Bang for Your Buck

Many business owners may think that they need to save a lot of money to benefit from digital marketing. But that’s not entirely true.

Maximize Your ROI

The ultimate goal of your campaign is to get as many customers or clients as possible at the lowest possible price.

At Pentoz digital marketing

Committed to Quality

Pentoz digital marketing experts are a multi-skilled professional who is responsible for promoting a website (company or product) online using all available digital marketing channels. He or she should have good knowledge of all digital marketing disciplines and tools.

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Our Expertise
  • Social Media Marketing
  • Social Media Advertising
  • Search Engine Optimization (SEO)
  • Local SEO
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  • Marketing Advice
  • Search Engine Marketing (SEM)
  • Display Advertising
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  • Other
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Pentoz is a leading business innovation firm for new business ideas focusing on Web, Mobile and Gaming Apps Development. 

Based in Texas, London, Bengaluru, Coimbatore, and Ooty building apps for startups and fortune 500 clients.

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