The new augmented reality solution from Honeywell is expected to improve consumers' shopping experiences.

December 5, 2023

Every holiday shopping season brings with it a greater need for solutions that improve the customer experience and expedite decision-making. Honeywell released the most recent version of their potent SwiftDecoder barcode-decoding software on November 30, 2023, with the goal of streamlining retail operations and increasing efficiency. The software is intended to facilitate shopping and guarantee a flawless retail experience.

SwiftDecoder turns camera-enabled devices into effective barcode scanners that provide quick and precise data collection. It is used by businesses all over the world to scan millions of barcodes every day. Retailers benefit from a smooth integration of the augmented reality plug-ins of the software into customer- and store-facing applications. The ability to scan shelf tags and graphically overlay visuals and information on the screen is made possible by this interface, which increases efficiency. This helps customers looking for nutritional and promotional information and store personnel keeping track of inventory and guaranteeing price label accuracy, all of which contribute to a smooth checkout process.

With the help of SwiftDecoder, businesses can develop cutting-edge apps that completely transform the user experience. Quick and easy checkout processes increase operational effectiveness and consumer satisfaction while enabling businesses to provide a cutting-edge shopping experience. Honeywell technology provides associates and customers with precise and up-to-date product information, resulting in improved customer service. David Barker, President of Honeywell Productivity Solutions and Services, stated that the retail industry is changing due to the convergence of technology and customer empowerment. “This convergence promises a future where frictionless, efficient, and convenient shopping is the new norm.”

The Indian retail sector is adopting digital transformation to achieve better results, such as boosting process efficiency and customer experience, as the country’s digital economy expands rapidly. For retailers, Honeywell Technologies is facilitating efficiency and productivity. Ashish Modi, President of Honeywell India, stated that the new SwiftDecoder barcode-decoding software will revolutionize the retail industry by utilizing augmented reality, performing complex operations with great dependability, capturing data quickly, and improving the shopping experience.

It will be essential to find solutions that improve customer experience and expedite buyers’ selections as we prepare for the upcoming holiday season and the ongoing shopping season. The use of SwiftDecoder offers a chance to create distinctive shopping experiences that will entice customers to return time and time again. These experiences can include click and collect purchasing options and creative options like “Shop and Go,” which allow customers to finish purchases in-store without speaking with an associate. Consumers are more inclined to make repeat purchases when they have a favorable experience, according to research firm Gartner, which also found that 66 percent of loyalty is influenced by customer experience, outweighing the combined effects of price and brand.

The possibility for increased sales for the store can arise from shorter checkout wait times since more customers can be handled in less time. By giving firms access to real-time information on product availability and popularity, this technology can also aid with inventory management by enabling improved decision-making.

Mobile phones, tablets, PCs, wearable scanners, drones, and kiosks for a range of retail and logistical applications are just a few of the gadgets that can benefit from SwiftDecoder’s sophisticated image-processing algorithms.

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