By winning three prestigious Red Dot Awards for its famous N Vision 74 concept, next-generation “Seon” integrated infotainment system, and Hyundai Sans UI mobility UX typeface, Hyundai Motor Company today reasserted its position as the design leader in the world.
The Red Dot Award: Design Concept honored the N Vision 74 in the Mobility & Transportation category. The high-performance hydrogen electric hybrid N Vision 74 represents the brand’s past, present, and future. It exhibits the brand’s design philosophy for enjoyable driving in a sustainable future.
This “Rolling Lab” is more than just a concept car; it serves as a platform for research, development, and validation prior to the incorporation of its high-performance, motorsport-inspired technologies into mass-produced cars. The Pony Coupe idea that Hyundai unveiled in 1974 is likewise honored in N Vision 74. The Rolling Lab carried on the Pony Coupe concept’s simplicity, the side silhouette’s dynamic proportions, and the unique B-pillar design with motorsport-inspired additions.
Additionally, the business received two victories in the Red Dot Award: Brands & Communication Design 2023 for its digital font and connected vehicle navigation cockpit (ccNC) infotainment system.
“Seon,” which translates to “line” in Korean, was honored in the Interface & User Experience Design category. It is a brand-new design methodology used on Hyundai Motor’s ccNC infotainment system. The business created “Seon” from minor graphic elements to the entire display using the motif of the horizontal lines found in nature. Based on this, it completed the straightforward and flat graphic style of Hyundai. This graphic concept was created to completely complement the outside and interior styling of the vehicle, including the uniformity of the displays.
The ccNC infotainment system from Hyundai uses the same grid layout and shared parts to provide a uniform user experience across displays. To make it simpler for drivers to use while driving, the display hierarchy has been more precisely defined. Hyundai Motor has focused on organizing and streamlining information and features over the years to make it simple for people to locate and utilize. The company’s distinctive infotainment system, which offers excellent usability in the driving environment and a uniform user experience across the full display, has been implemented as a result of these efforts.
Hyundai Sans UI, the company’s next-generation mobility user experience (UX) digital typeface, was honored in the Typography category. In addition to software functionality focused on aesthetics, readability, and brand identity, it was developed with mobility UX aspects in mind.
The brand typeface for Hyundai Motor, Hyundai Sans, is carried over into Hyundai Sans UI. Additionally, it strives to offer the best legibility possible in a variety of driving circumstances and settings. Hyundai Sans UI provides a variety of typeface weights for visual structure. Complex information can be briefly displayed by providing the UI system a hierarchical arrangement. The italic typeface uses the appropriate typography for each function and allows for a delicate expression on the UI system.
One of the biggest design contests in the world is the Red Dot Award, which is hosted by Design Zentrum Nordrhein Westfalen in Germany. To further assess the diversity in the design community, the prize is divided into three distinct disciplines: product design, brand & communication design, and design concept.