As Apple’s Vision Pro headset gathers traction, Google’s difficulties in the augmented reality/virtual reality (AR/VR) market are becoming more and more obvious. According to a Business Insider study, Google’s uncoordinated priorities and lack of leadership describe its unsuccessful approach to augmented reality and virtual reality. Google has launched a number of hardware and software initiatives, such as Google Glass, Cardboard, Daydream, Tango, ARCore, and Tilt Brush, only to have them fall short or gain little traction.
Employees became dissatisfied by this continual change of course, which wasted money. The team struggled to choose between a color or monochrome display, ordinary eyeglasses and sunglasses, and other display-related issues as they tried to design the product.
The Google AR/VR branch was in a state of confusion after Clay Bavor, the department’s head, left the firm in February. Despite Bavor’s departure, Google still intends to change course and work with Samsung, a business that is also trying to get into the AR/VR market.
Under the codename “Moohan,” Samsung intends to create an Android-powered headset that is comparable to Apple’s Vision Pro. Even though it has purchased hardware firms like Raxiom and North, Google wants to concentrate on software development and adopt the successful Android business model. But this change has left the organization in a bureaucratic muddle, with various teams vying for the same resources and working on various tasks.
In conclusion, Apple’s Vision Pro has taken the lead because Google was unable to forge a significant foothold in the AR/VR market. Future Google AR/VR plans depend on a cooperation with Samsung, but internal issues make this project’s viability dubious.