Fluid Reality puts virtual reality in your hand
Virtual reality has been used in video games for over a decade, allowing players to put on goggles and enter worlds that look very different from the one in which they are really standing. Apple and Meta have embraced these new realities in recent years, offering Apple Vision Pro and Meta Quest 3 – goggles […]
Apple’s Vision Pro AR/VR headset could be available in weeks rather than months
According to a fresh, admittedly shaky source, Apple’s Vision Pro might go on sale as soon as the end of January. If you’ve been waiting patiently for Apple to release its impending Vision Pro AR/VR headset, you might not have to wait as long as we anticipated. This is according to a shaky claim by […]
Now let’s become ‘phygital’: What does it mean for brands when digital and offline experiences converge?
Is it appropriate for all brands to have a “phygital” strategy at this point, when technologies like AR, VR, and AI are making it harder to distinguish between the real and digital worlds? Campaign investigates. Imagine the following: You’re in the changing room putting on clothes while out shopping for a new outfit, but you […]
VR and MR racing will soon enter a new era with Micro Machines: Mini Challenge Mayhem
Have any of you heard about the chaos in Micro Machines: Mini Challenge? This game, which was created by publisher and developer Wimo Games, is slated to release on January 4th. It promises to be an exciting trip into the realm of little vehicle racing, particularly if you own a Meta Quest 3, which is […]
As a Growing “K-Kids Contents” Player, PlayCurio (CEO Sangjun Lee) Has Successfully Achieved Entertaining and Educational Goals
With the release of “Peet the Forest Detective,” a real-life environmental education cartoon coproduced by EBS, and “Living Exploration,” a nature inquiry content for kids coproduced by SK broadband, there has been a recent rise in the “kids’ contents” business. Sangjun Lee, the CEO, founded ‘PlayCurio’ in 2018. As a Growing “K-Kids Contents” Player, PlayCurio […]
Five Forecasts for 2024 for Experts in Geospatial Information
An overview of potential developments for geospatial experts in the upcoming year. A significant year for the geospatial industry was 2023. Take a look at these highlights: Yale University and Montana State University have announced the establishment of new geospatial studies center’s. A few months ago, Hexagon debuted a first-person laser scanner at Intergeo, among […]
A faculty member from UMass Amherst founded Myrias Optics, which raised $3 million in a seed investment round to launch a new class of optics
Asia Optical Inc. led Myrias Optics, which was founded on research from the Watkins Group at the University of Massachusetts Amherst, to announce today that it has raised $3 million in seed funding. The money will be used by Myrias, a young firm that develops all-inorganic printed meta-optics, to satisfy increasing client interest in the […]
The popular virtual reality game Vampire: The Masquerade – Justice is coming to PC VR.
Fast Travel Games has announced that Vampire: The Masquerade — Justice, which debuted well on Meta Quest and Playstation VR 2 in November, will soon be accessible on PC VR devices through SteamVR. The publisher is also offering free trials and a new trailer as part of the announcement. Early in 2024 is when Vampire: […]
Graduates of JPMorgan might soon receive their Metaverse training.
Even if immersive technologies like augmented and virtual reality haven’t experienced the same exhilarating highs and lows as artificial intelligence or cryptocurrency, they still have a place, particularly in banking. JPMorgan MD Blair MacIntyre, who oversees immersive technology globally, recently discussed the challenges facing the industry and the most promising advancements in the field on […]
A crucial component of advertising is creativity
PETALING JAYA: Despite the development of new technologies, the creative thought process is still the distinguishing feature of advertising. Agency executives agreed that cutting-edge technology like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) should be seen as enhancing rather than reducing innovation in the advertising sector. Augmented Reality (AR) is a technology […]
