Global Watchmaking Fair Set for April

The Watches & Wonders Geneva 2026 luxury watch fair is scheduled to take place from 14 to 20 April 2026 at Palexpo in Geneva, Switzerland. The week‑long event brings together watchmakers, industry professionals, press, and enthusiasts from around the world.

More Brands and New Exhibitors

This year’s edition will be larger and more diverse, featuring 66 exhibiting brands. Notably, Audemars Piguet — a top luxury manufacturer — is returning to the fair alongside a mix of established and emerging names in the industry.

Professional and Public Days

The first four days of the event are mainly for industry professionals, journalists, and retailers, while the last three days are open to the general public. Throughout the week, there will be new watch unveilings, exhibitions, and citywide activities tied to watchmaking culture.

Innovation Meets Tradition

Watches & Wonders showcases the latest in horological craftsmanship and design, from classic mechanical masterpieces to modern aesthetics and technical innovations. Visitors can expect new collections from major brands and immersive experiences that celebrate both heritage and forward‑looking trends.