Anyone who has ever shown even the slightest interest in the AR/VR sector today is curious in Apple’s upcoming Vision Pro headset. Why? We can only speculate as to how wearing it might feel, but it looks innovative in the trailer.
The majority of the top AR/VR headsets are designed for entertainment or multi-screen use, while the Vision Pro aims to be the first XR headset to use AR to significantly improve productivity.
This is another reason why many businesses may be wondering whether to incorporate the Vision Pro into their workflows.
We have come to trust Mark Gurman as an insider and a source of knowledge over time. In his most recent newsletter, the same guy continued by outlining how the Vision Pro’s original name, Reality Pro, might still be advantageous for Apple in the future.
Why? Well, Huawei controls the Chinese rights to the “Vision Pro” brand. If Apple were to decide to pursue Huawei, which sells a variety of products under the name, the corporation would undoubtedly face an uphill battle.
The rights to “Reality Pro,” “Reality One,” and “Reality Processor,” on the other hand, are owned by Apple. The last one is simply absurd and is therefore unlikely to pass theoretical muster. The Cupertino business may have to use those for some markets even though the other two seem weird now that we’ve grown accustomed to calling the XR headset the “Vision Pro.”
But ultimately, Apple might just call the gadget the “Apple Vision Pro,” which might get away with it. Will that actually happen in the end? We’ll find out when the Vision Pro debuts in 2024, though.
