Reporter Taehee Han = Woori Card declared on the 12th that the Woori WON Card app service’s user interface (UI) and user experience (UX) have been entirely redesigned.
In order to improve non-face-to-face competitiveness, Woori Card stated that after launching its own system in the second half of the year, it was entirely reorganized into a straightforward mobile wallet format that concentrated on payment functions, which are the card company’s primary business’s competitiveness.
Our own straightforward payment option, Woori Pay, is now always visible by swiping down from the bottom of the app to allow for instantaneous payments wherever in the main menu. By choosing a payment option after authentication, convenience has been increased to the point where payments can be done in under a second.
Menus that consider user movement and usage frequency were positioned on the screen, and movement paths were also adjusted to make it simple and quick for consumers to access the menu, based on the study of app usage data. The response time based on client screen touches has been enhanced by making each screen more responsive. According to Woori Card, performance was further enhanced by up to a 50% increase in screen switching speed over the previous iteration.
Customers may now collect events and perks by selecting them from a newly designed “Daily WON” menu at the top. MyData user convenience has also been greatly enhanced by integrating with the current card app service. For example, MyData now allows for simultaneous use of the remittance function and asset inquiry in addition to basic balance inquiries.
A spokesperson for Woori Card stated, “This app renewal focused on improving customer payment convenience, accessibility to services and benefits, and speed in order to be more faithful to the basics that a card app should have.” He continued, “We will continue to improve performance and convenience through the Woori Pay advancement project in the future.” “We intend to develop a fully autonomous system in the basic payment market and enhance and fortify our own offline payment function,” he stated.
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