Toyota Motors Will Increase Its EV Portfolio in EU Markets

December 5, 2023

By 2026, Toyota Motor said on December 4 that it would increase the number of battery electric vehicle models it offers in Europe to six, with those models making up over 20% of all new car sales in the region. The biggest carmaker in the world based on sales released a statement stating that it plans to sell over 250,000 battery-powered cars in Europe annually by 2026. The company is aiming for quick expansion in a region where it has historically lagged behind rivals.

In addition to the battery electric vehicle (EV) that the business is now selling in Europe and the compact sports utility vehicle (SUV) idea that it previously presented last year, Toyota unveiled two new concepts for cars that it hopes to sell in the region later.

The first was a concept for a battery-powered small SUV that Toyota intends to introduce in Europe in 2024, and the second was a concept for a sports crossover model that would make its debut in 2025, according to statements from the company. By 2026, Toyota expects to sell 1.5 million battery-powered cars annually worldwide.

According to figures provided last month by the European Automobile Manufacturers Association, sales of completely electric cars in the European Union (EU) grew by more than half in the first ten months of this year compared to the same period last year. According to the data, for the 10 months ending in October, Toyota held the fifth-largest overall vehicle market share in the European Union. However, its share decreased somewhat from the previous year to little less than 7%.

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