We are thrilled to introduce our transformation into ICON XR Studios after previously being hailed as August Allen, the well-known name in augmented reality. This revolutionary transition is being supported by the inspirational founders Kristina Veltri (CEO) and Chris VanDenhende (CMO), and it is anticipated that the booming XR market will spend a staggering $590 billion by the year 2030.
Our transformation into ICON XR Studios is more than simply a name change; it’s a symbol of our ongoing commitment to expanding the boundaries of marketing and creating remarkable brand journeys. This metamorphosis, which we have our sights set on, ushers in the beginning of our mission to “Blend Realities and Amplify Brands.”
ICON XR Studios’ unique capacity to provide cutting-edge analytics solutions to our respected clientele is what really keeps us in front of the curve. These innovative tools provide previously unheard-of insights by probing user behavior in immersive XR environments. Such a cutting-edge strategy not only makes data-driven judgments easier but also boosts plans, guaranteeing that international marketing initiatives are successful.
At the famous XR Pioneers 2023 Global event, ICON XR Studios will make their debut on the global scene. Along with other prominent businesses like Nestle, CEC, and Zappar, CEO Kristina Veltri will participate in a panel discussion that examines the creative services agency viewpoint on using XR for brands.
Additionally, ICON XR Studios is thrilled to welcome Chris VanDenhende as its Chief Marketing Officer (CMO). Chris’s passion for XR is a vital complement to our foundational team as we chart this exciting route. Chris has a strong portfolio that includes XR experiences for music festivals (Dreamland), civic initiatives (Downtown Tulsa Partnership), recording artists, and fashion masters.
ICON XR Studios is equally thrilled to highlight the experiences that their strong development team, under the direction of CTO Joe Holman, has created.