Hard Rock Games, a new business unit focused on the production and management of its free-to-play online and mobile games, was unveiled today by Hard Rock Digital. Hard Rock Games will benefit from expanded in-house technology, as well as operational and development capabilities, as a result of its recent acquisition of WGames, a prominent social mobile gaming firm, to accelerate its social gaming growth.
“With the addition of WGames’ world-class games, technology, and operations, we have set the stage to accelerate growth for our social gaming business,” Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital, said. “Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”
“It’s truly an honor to be a part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide,” said Daniel Kajouie, founder of WGames and Managing Director of Hard Rock Games.
WGames’ entire library of games, including Jackpot Planet and Neverland Casino, will be added to Hard Rock Games’ portfolio of popular Hard Rock and Seminole Gaming branded online gaming experiences. The titles of Hard Rock Games are fully integrated into the UnityTM by Hard Rock loyalty program, introducing players to the world of Hard Rock and its global network of cafes, hotels, resorts, casinos, and more.
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