Dennison, a renowned Indian workwear apparel business, has teamed with Trace Network Labs in a ground-breaking move that effortlessly merges fashion and the metaverse. With the use of gaming, Web3, and AI, this alliance makes considerable progress toward bridging the gap between the digital and physical worlds and provides consumers with an engaging shopping experience.
Dennison has always been at the forefront of innovation and is well renowned for its dedication to high-quality, inexpensive, sustainable, and low-maintenance ready-to-wear clothes. With no physical locations, the brand’s main sales and distribution method has been through e-commerce, which has helped it swiftly establish itself as a favorite workwear brand among millennials.
It is noteworthy that other fashion companies including Aditya Birla’s Styleup, Madame, and Zivame have already embraced the metaverse by establishing their retail megastores in PARIZ.
The co-founder and CEO of Dennison, Ashwini Seth, emphasized his excitement about the collaboration by saying, “We believe this collaboration will redefine the future of the fashion industry by seamlessly merging the physical and digital realms.”
“Our goal is to create a metaverse shopping experience that is immersive, accessible, and sustainable,” added Lokesh Rao, Co-Founder & CEO of Trace Network Labs. The realization of this idea has advanced significantly with Dennison’s entry into PARIZ.
As part of its embrace of this ground-breaking platform, Dennison’s launch in the PARIZ Metaverse brings a host of exciting offerings, such as Rs. 500 discount coupons, Gaming Nights rewards, “Borderless Fashion,” virtual events, eco-friendly digital wear, NFT collections, AR dressing rooms, and blockchain-based fashion ownership, among others
