The most recent research study from AMA Research examines the market risk side analysis, highlights opportunities, and uses leveraged with strategic and tactical decision-making support. Global Augmented Reality for Advertising Market Analysis 2019-2023 and Forecast 2023-2028. The study includes profiles of several important companies, including Augmented Pixels (United States), Wikitude (United States), Blippar (United Kingdom), Aurasma (United Kingdom), Catchoom (Spain), BBDO (United States), McCANN (United States), PTC (United States), Google (United States), Metaio (Germany), NGRAIN Corporation (Canada), and Leo Burnett (Caracas).
The Report on Augmented Reality for Advertising’s Purpose:
The business usefulness of augmented reality (AR) extends far beyond the devices and video game uses that first made it popular. This reality is becoming more widely acknowledged in a variety of industries, such as B2B and B2C trading, where trials with the creation of mobile AR apps for marketing and advertising are receiving significant attention. It typically doesn’t take long for commercial and industrial beneficiaries of an emerging technology to begin planning adoption, and AR is no exception. Because augmented reality advertising is immersive, it aids businesses in forging an emotional bond with consumers. Contrary to photos and banners, AR advertisements are more lifelike and engaging, allowing customers to see and engage with them with ease. The tactic of pressuring someone to buy is dwindling. Native advertising performs much better than traditional display ads and generates organic interest in the product. AR forges an emotional bond between the user and the brand through interaction and customisation.
The following list highlights the market’s titled segments and subsectors:
Application (Media & Entertainment, Automobile, Customer Service, Retail), Organization Size (SMEs, Large companies), Type (Software, Services), Devices Used (Sensor, Displays & Projectors, Cameras), Technology (Monitor-Based Technology, Mobile Augmented Reality, Near-Eye-Based Technology)
Industry Trends:
The Number of Startups is Growing
AR technology is becoming more widely used and available on smartphones and tablets.
Opportunities:
Consumer and commercial markets are expanding, and investments are rising.
The Growing R&D in Augmented Reality in Advertising
Market forces:
Adoption of the Mobile AR Platform is Growing
Improves the way consumers experience advertising
Greater Attention Paid to Integrating Advanced Technologies.
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