In order to revolutionize members’ viewing experiences with fresh, immersive features that heighten viewer engagement across 24 MENA countries, beIN Media Group has expanded its cooperation with Synamedia.
One of the new capabilities lets sports fans watch two live matches on one screen at once, a broadcast TV first.
For its numerous platforms, including beIN TV, beIN TV VIP hybrid DTH, and IP 4K Kaon set-top boxes, beIN chose Synamedia to redesign the user interface (UI) and enhance the user experience (UX) in preparation for the FIFA World Cup Qatar 2022. The new experience is safeguarded by Synamedia’s security services and solutions and is powered by Synamedia’s Infinite cloud TV. Synamedia also deployed resources as part of the initiative.
A new headend was also delivered by Synamedia as part of the project.
The new features include restart-TV, which pauses and resumes live video, the ability to record up to four shows while viewing a fifth, direct access to YouTube, and support for other third-party streaming apps. Arabic, English, French, and Spanish are all supported by the UX.
Customers may watch unique sporting events and games on beIN TV, including the English Premier League, La Liga, and the UEFA Champions League. They have access to a huge selection of movies and TV shows as well as premium channels that are only available to them.
With all eyes on beIN as the official World Cup broadcaster in Qatar, Saleem Shah, STB technology manager MENA at beIN, commented on the development, saying: “We needed a technology partner who could deliver a future-proofed platform with stand-out features to captivate viewers during the tournament and then evolve with more innovation over the long term. Our trusted partner Synamedia outperformed the competition and provided the wow factor we were looking for in a condensed amount of time and under our allocated budget. Importantly, we now have the foundation to introduce a number of other innovative, ground-breaking features in the upcoming months.
“beIN continues to anticipate market needs and transform its services to cement its position as a leading global sports and entertainment provider in the area,” added Lucy Norris, EVP broadcast technology and chief customer success officer at Synamedia. Since we and beIN have been technological partners for almost ten years, we are excited to innovate together to provide the finest watching experiences, safeguard profits, and create new revenue sources.
