Bengaluru / India — February 11, 2026: Indian IT services company Happiest Minds Technologies has launched a major new strategic initiative called “AI First. Agile Always”, marking a significant shift toward making artificial intelligence the core of its business transformation and service delivery model.
AI at the Core of Growth
As part of this initiative, Happiest Minds is embedding AI across its operations and offerings — from advanced AI solutions and AI-native software development to AI-led cybersecurity and IT service management programs. The company has retired its previous tagline “Born Digital. Born Agile” in favour of this new strategy, underscoring the priority it places on AI-driven innovation.
Chairman Ashok Soota described the AI First push as the company’s 11th strategic transformation, supported by a set of defined programs designed to help the firm scale its presence in an AI-driven market. He stressed that this approach is not just a technology upgrade, but a core differentiator in how the company will build and deliver value.
More Than Experiments — Scaling Real Outcomes
Happiest Minds has already shifted many AI initiatives beyond experimentation into production-ready solutions for customers, especially in areas such as healthcare, enterprise digital workflows, and automation. The firm’s Generative AI Business Services (GBS) unit has seen significant traction, with nearly 50% quarter-on-quarter growth, highlighting increasing demand for AI-enabled services.
The company also reports development of over 30 AI and agentic AI use cases across sectors, indicating a broad and systematic push to integrate AI technologies in real business environments.
Financial Context and Market Reaction
The AI First strategy comes as Happiest Minds reported solid revenue growth despite a year-on-year decline in net profit for the latest quarter — a shift partly attributed to external regulatory impacts. The strategic focus on AI is expected to support long-term growth and larger deal pipelines, according to company leadership and industry analysts.
Why It Matters
By adopting an “AI First” approach, Happiest Minds aims to position itself as a partner of choice for enterprises transitioning to AI-native operations, going beyond simple automation to help customers leverage generative and agentic AI for core business outcomes.
This initiative reflects broader trends in the IT services industry, where firms are increasingly aligning strategy, talent, and technology roadmaps around AI capabilities to stay competitive and relevant in a rapidly evolving digital landscape.