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The Quest 3 VR headset, the company’s newest model, as well as AI chatbots and other tools aimed at boosting user engagement on Facebook and Instagram are likely to be on display during the conference.

The largest difficulty for Meta, in the analyst’s opinion, is maintaining consumers’ interest in its platforms, according to Yoram Wurmser of Insider Intelligence.

Meta, formerly known as Facebook, has struggled with issues such a decline in internet advertising and a shaky economy. Since November 2022, as a result of this, the corporation has eliminated nearly 20,000 positions. 2023, according to Mark Zuckerberg, will be the “year of efficiency,” as the firm concentrates on shrinking its workforce while appointing more AI specialists and other technical personnel who are in line with its long-term goals.

A crucial component of Meta’s goal is artificial intelligence, and the business just unveiled Llama 2, a huge language model for AI. The research group at Meta has been focusing on advances in AI technology, and the company wants to make its AI models available for both academic and industrial use. The models are available for direct download or through a collaboration with Microsoft, which offers safety and content control tools on its Azure cloud platform.