Vodafone’s IoT technology ensures 1.5 million strawberries make it to Wimbledon deploying IoT technology to ensure 1.5 million strawberries make it to Wimbledon, the oldest tennis tournament in the world. Wimbledon just wouldn’t be the same without strawberries and cream. Hughe Lowe Farms has supplied Wimbledon strawberries for nearly 30 years and will remain the tournament’s exclusive supplier this year. Vodafone has teamed up with Hugh Lowe Farms to ensure the strawberries arrive at their destination, The All England Lawn Tennis Club, in top condition. The new tracker will allow the farm to track every shipment of strawberries to Wimbledon. The tracker will report detailed information such as temperature, collision and package vibration. Marion Regan, MD of Hugh Lowe Farms said: The company uses MyFarmWeb – Vodafone’s cloud-based platform for storing, visualizing and comparing all types of map, geographic and IoT-generated agricultural data – to enhance operational perspectives. Using data from MyFarmWeb, Hugh Lowe Farms can improve soil and plant health, water use, and use appropriate fertilizers and pesticides. This ultimately increases production while reducing waste and carbon emissions. Nick Gliddon, Commercial Director of Vodafone UK, said A paper published last year by Vodafone and WPI Economics found that implementing IoT technology could help the agricultural industry save 2.4-4.8 million tonnes of CO2 per year. Overall, the report found that emerging technologies such as IoT and 5G have the potential to help the UK reduce 17.4 million tonnes of CO2 each year.