* N Vision 74 honors the company’s past while expressing its design philosophy for driving enjoyment in a sustainable future.
* Red Dot Award winners for brands and communication design for 2023
– The ‘Seon’ design system integrates the ccNC infotainment system with the inside and outside of the vehicle.
* Hyundai Sans UI is a cutting-edge digital typeface for the mobility UX that was created for maximum legibility.
Hyundai Motor Company has reasserted its position as the design leader in the world by winning three prestigious Red Dot Awards for its lauded N Vision 74 concept, next-generation ‘Seon’ integrated infotainment design system, and Hyundai Sans UI mobility UX typeface.
The Red Dot Award: Design Concept honored the N Vision 74 in the Mobility & Transportation category. The high-performance hydrogen electric hybrid N Vision 74 represents the brand’s past, present, and future. It exhibits the brand’s design philosophy for enjoyable driving in a sustainable future.
This “Rolling Lab” is more than just a concept car; it serves as a platform for research, development, and validation prior to the incorporation of its high-performance, motorsport-inspired technologies into mass-produced cars. The Pony Coupe idea that Hyundai unveiled in 1974 is likewise honored in N Vision 74. The Rolling Lab carried on the Pony Coupe concept’s simplicity, dynamic side profile proportions, and unique B-pillar design with motorsport-inspired additions.
“Seon,” which translates to “line” in Korean, was honored in the Interface & User Experience Design category. It is a brand-new design methodology used on Hyundai Motor’s ccNC infotainment system. The business created “Seon” from minor graphic elements to the entire display using the motif of the horizontal lines found in nature. Based on this, it completed the straightforward and flat graphic style of Hyundai. This graphic concept was created to completely complement the outside and interior styling of the vehicle, including the uniformity of the displays.
The ccNC infotainment system from Hyundai uses the same grid layout and shared parts to provide a uniform user experience across displays. To make it simpler for drivers to use while driving, the display hierarchy has been more precisely defined. Hyundai Motor has focused on organizing and streamlining information and features over the years to make it simple for people to locate and utilize. The company’s distinctive infotainment system, which offers excellent usability in the driving environment and a uniform user experience across the full display, has been implemented as a result of these efforts.
The brand typeface for Hyundai Motor, Hyundai Sans, is carried over into Hyundai Sans UI. Additionally, it strives to offer the best legibility possible in a variety of driving circumstances and settings. Hyundai Sans UI provides a variety of typeface weights for visual structure. Complex information can be briefly displayed by providing the UI system a hierarchical arrangement. The italic typeface uses the appropriate typography for each function and allows for a delicate expression on the UI system.
One of the biggest design contests in the world is the Red Dot Award, which is hosted by Design Zentrum Nordrhein Westfalen in Germany. To further assess the diversity in the design community, the prize is divided into three distinct disciplines: product design, brand & communication design, and design concept.
