IKEA announces Matter-ready smart home hub

IKEA announces mass-ready smart home hub
IKEA is upping its smart home ambitions with the launch of a hub ready for things.

Many IoT standards have come and gone over the years. Most of these standards promise interoperability to remove barriers, but consumers are still left with multiple centers to support their various products.

The subject promises to change that. The free standard has been launched and implemented by Amazon, Apple, Google, Comcast and the Zigbee Alliance. With such support, it starts better than its predecessors.

Support from IKEA will position the Matter smart home ecosystem for consumers who might not otherwise find such products.

IKEA’s new smart center is called DIRIGERA and follows the Swedish brand’s current TRÅDFRI gate. DIRIGERA will also launch alongside the “more user-friendly” IKEA Home app.

“With DIRIGERA and the new app, one of our goals is to strengthen and simplify the integration process when connecting new smart home products. We are also adding personalization options, such as creating different scenes with pre-set smart product functions for all your different activities and moments at home,” says Rebecca Töreman, IKEA Sweden business manager.

“Thanks to the user feedback we’ve received since the launch of the TRÅDFRI door in 2014, we can continue to combine technology with simplicity and affordability and bring our expertise to the home furniture of the future,” continued Foreman.

The pandemic has made people realize the importance of making the home comfortable and making life easier.

“In the last two years, we have seen a growing interest in the home, especially the smart home. Digital solutions and technology have become a natural part of our daily lives and now also in our homes,” said Björn Block, Business Area Manager at IKEA in Sweden. “The smart home is the evolution of the home you love and live in. IKEA’s wide range of smart products are in the areas of sound, light, air purification, blinds and more to come in the future.”