Extended reality, or XR, is being used by marketers to improve their ads, goods, and services. Immersive consumer experiences are made possible by XR technology, including mixed, virtual, and augmented reality. Additionally, it has aided marketers in expanding their consumer base and resolving problems like regional constraints. This post is a part of a series called Build IT, which explores innovation and digital technology trends that are upending business. The publisher Books of Discovery recognized an opportunity in augmented reality as it sought a new method to empower teachers and students with its manual-therapy textbooks. Readers learning experiences could be improved by this technology, which projects computer-based images onto the actual environment. The business has joined forces with Ludenso, a software platform that bills itself as the world leading augmented reality authoring platform, built
specifically for publishers. Thanks to the partnership, readers could take advantage of additional augmented reality features, such as 3D models and films, for a more enjoyable read. In addition to gaining better user engagement and showcasing & unique offerings and products regardless of location,& this has enabled Ludenso and Books of Discovery interact with a wider consumer base, according to Insider interview with Eirik G. Wahlstrøm, cofounder and CEO of Ludenso. Headshot of Eirik G. Wahlstrøm Ludenso cofounder and CEO, Eirik G. Wahlstrøm. Ludvigo The collaboration is a prime example of a trend that is becoming increasingly popular: extended reality, which is a catch-all for augmented, virtual, and mixed realities, is a powerful marketing tool that businesses
cannot afford to overlook. Many of the largest companies in the world have used extended reality, or XR, technology in their marketing campaigns. Examples of these companies are Puma, which introduced a Metaverse platform where consumers could purchase shoes, and Etsy, which provided an augmented reality shopping experience called The Etsy Home, which featured carefully
chosen products that could be bought. Industry insiders told Insider that XR-based marketing efforts are contributing to the resolution of some of the major marketing problems, such as personalizing campaigns, scaling consumer events, and reaching
and retaining a worldwide audience.
