Discord: The New Way of Social Media Discord works differently than most social media apps like Instagram or Twitter, instead of deploying an algorithm to send content to users, users can connect to a server based on their preferences. DAVID MURPHY, 38, discovered Discord shortly after the internet messaging platform launched in 2015. This application was designed as an audio chat platform for online video game players, a solution for those frustrated by the patchwork of disjointed communication. tools that were available at the time. Mr. Murphy, a tech writer based in San Jose, Calif., downloaded it out of curiosity but rarely opened it for years. He is now a daily user.