Apple retains lead in record year for the smartwatch market

According to Counterpoint, Apple retained its lead in a record-setting year for the smartwatch market.

Apple remains the leader in a record year in the smartwatch market
According to Counterpoint, Apple maintained its lead in the smartwatch market in a record year.
Analysts at the research giant have noted how the smartwatch market barely grew in 2020 as the global COVID-19 pandemic remains strong. However, in 2021 the market returned.

Counterpoint Research’s Global Smartwatch Model Tracker found the market to grow by 24 percent year-on-year in 2021. The fourth quarter was most impressive with over 40 million units sold; the highest quarterly shipment ever. Apple retained the lion’s share (30.1%) of all smartwatch shipments in 2021, but lost a bit of market share compared to the 32.9 percent it achieved in 2020.

Samsung seems to have succeeded in its decision to rejoin the Wear OS ecosystem. The company’s quarter-on-quarter growth was more than 200 percent in Q3 — the brand’s most impressive delivery to date.

Fossil, which used to be one of the leading makers of Wear OS, seems to be suffering from Samsung’s success. Although Fossil only accounted for 2.2 percent of the market in 2020, Fossil didn’t even register a tracker in 2021 and was only bundled with other manufacturers.