A Mobile app strategy sets the roadmap for your app business by defining the overall portfolio, its category, selection of development tools, protocols, and mobile app policies that lead to a successful mobile app business. A clear app strategy is essential for your mobile app business to succeed financially.
An app strategy sets the roadmap for your app business by defining the overall portfolio, its category, selection of development tools, protocols, and mobile app policies that lead to a successful mobile app business.
At Pentoz we want you to be sure about your app strategy. And if you are not, do not worry, our team of Business Managers and Analysts will help you get there. If you do not have a technical background, your overall strategy might have a few voids which may remain invisible to you. Our job is to uncover and fill them up for you.
A mobile strategy is a way to incorporate mobile devices into your overall corporate strategy. According to CMS report, average smartphone conversion rates are up 64% as compared to that for desktops. This makes a mobile strategy altogether more important for businesses. With 80% of internet users on smartphones, it is the time when managers should start considering mobile presence as a “have to” for their business.
Developing a mobile strategy from scratch takes time, research and methodology to bring fruitful results. A good strategy should align with the company’s vision, engage users, initiate buying action, distinguish the brand from competitors, and should fall within the budget.
Today, the industry is moving in a different direction and in a big way. It’s not mobile-first anymore— it’s user first. Developing a mobile strategy for your customer or employee that fits inside of your overall experience strategy, which maps out the physical, digital and emotional interactions users have with your brand. With the rise of contextual awareness in applications, the physical environment is no longer separate from mobile interaction. Virtual and augmented realities are also changing these interactions, specifically in heavy industrial settings.
Mobile app strategy services are based on the vast amount of research methods and the experience of our experts. Developing a mobile strategy helps to define the implementation roadmap and set up milestones both for the customer and for the professional team of The App Solutions.
A major part of Mobile App strategy services mapping is to determine what to build, and for whom, and identify and, thus, reduce surprises at the time of implementation. Thus, we insist on optimizing the budget, schedule, and goals accordingly. Not to mention, our strategy revolves around costs and timing.
Before you create a mobile app, you need to think about what will be useful for the end-user or audiences who will use your application. As you develop your project charter, you should ask yourself some basic questions: