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Samsung Electronics announced at their “Galaxy Unpacked 2” event in San Francisco that it would work with Google and Qualcomm to jointly develop a next-generation extended reality (XR) headset, knowing full well that Apple would unveil Apple Vision at their WWDC23 event. .

A Korean news website has now informed us that Meta may work with hardware tycoon LG Electronics to create a device that will displace Apple’s “Vision Pro.” Through partnership, LG Electronics will be able to make significant inroads into the metaverse market. LG Electronics is in charge of mass production, and LG Display, LG Innotek, and LG Energy Solution are delivering the necessary components.

Earlier, LG Electronics President Cho Joo-wan declared, “We are now declaring that we will become a smart light solution company that connects and expands customer experiences in all spaces where customers live, including homes, commercial spaces, mobile spaces including vehicles, and even the metaverse, which is a virtual space. When the information becomes available, we will share it, said Korea’s Maekyung.

In 2019, LG Electronics submitted a mixed reality (MR) patent and has been concentrating on research and development (R&D).

According to rumors, both Samsung and Meta’s next-generation premium headsets will cost under $2,000, making them more approachable for customers than Apple’s Vision Pro. It’s now debatable if either tech business will be able to match Apple’s extensive selection of applications and cutting-edge capabilities. Only time will tell, though.

In order to add compatibility for “Electronic hand-held game units,” Apple filed for a trademark update for “Apple Vision Pro” on August 27, according to Patently Apple. Therefore, even if Apple withheld information on the gaming capabilities of their “Vision Pro” headset, it is obvious that Apple intends to compete with Meta for VR Gaming, which is probably what prompted Meta to work with LG in an effort to counter Apple Vision Pro.

Although price reductions brought about by competition are always excellent for consumers, I don’t think either rival will be able to match Apple’s Spatial Computer’s capabilities for some time. They might, however, disprove my assertions.