Web Desk for India Today The previous generations’ employment prospects were very different today compared to today’s. And even a few decades ago, the domain of UX-UI was practically unheard of. The word “UX” (user-experience) was first used by Don Norman in the year 1990, however it wasn’t until recently that there was such a boom in this field.
India now has more than 600 million active Internet users. Maintaining high-quality and seamless interfaces and digital touchpoints across an increasing number of virtual platforms has become imperative given the exponential growth of digital products and traffic, especially in the wake of the pandemic-driven push for digitalization. And as a result, the field of user experience and user interface design has practically reached maturity.
The UX-UI industry will undoubtedly generate a large number of jobs over the upcoming years, helping India advance toward its digital revolution.
Product designers are generally involved in all phases of a product’s design, including ideation, UX, project management, and business-related procedures, aside from UX design. One needs prior UX design, project management, and team collaboration experience in order to fill the position of a product designer.
UX-UI designers: UX-UI designers are responsible for improving the usability and navigation of goods. These professionals must be knowledgeable with design tools, user processes, and information architecture and typically have a specialized focus on human-computer interaction design. A good user experience makes sure that a user moves logically from one step to the next, and a good user interface makes sure that each page depicts this path visually.
UX Designer: A UX designer focuses on the experience component of design and is a more specialized design position. They are responsible for designing information hierarchy, user journeys, data visualizations, and product navigation.
UX researchers: A UX researcher’s job is to acquire and identify the insights of the target users to inform the design. A user researcher assists the business and product teams in locating useful and actionable data points that represent the user personas. Additionally, they work together across the corporate, Product, Development, and Marketing departments to match corporate objectives with customer needs.
Design managers’ primary responsibility is to strike a balance between the product’s development and user-centered goals in order to contribute to the creation of product strategy. It is a leadership or senior-level position designed to close the gap between organizational and product UX strategies and business objectives. People in this position are frequently also in charge of leading and establishing the design culture inside an organization.
