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In a research, the world’s largest bank stated that in the first half of the year, 15% of businesses quantified a revenue or cost-benefit from using machine learning.

Around 15% of corporations quantified a revenue or cost-benefit from utilizing machine learning across a broad spectrum of applications during the first half earnings season, according to a study report released on Monday by Morgan Stanley (MS).

The bank reports that 316 qualified enterprises referenced AI, with 106 specifically attributing a fundamental boost in company performance to the use of AI or machine learning.

“29 quantified the revenue opportunity, 36 quantified a cost or productivity gain, 12 discussed customer service and in-housing as the lowest hanging fruit, 8 saw efficiency and in-housing of creative advertising, and 82 other comments referred qualitatively to revenue or cost gains,” analysts led by Edward Stanley wrote in their report.